Michael PorterProfessor Harvard University
 Michael Porter is indisputably the most leading authority on modern competitive strategy. He will elaborate on the opening day the concept of: 'Creating Shared Value'. The concept - adopted by many multinational companies - explains why business leaders focus on products and services that deliver value not only for the company, but also for society. Michael Porters’ concept has contributed to the current paradigm shift in international businesses from pure competition and shareholder value, towards open innovation and stakeholder value.
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