15. Where sourcing meets marketingor 'how to create shared value in the fashion industry'
Where sourcing meets marketing, real value is created. Shared value. The trend is from linear production to value cycles, where we waste nothing and replenish everything. With new questions on 'remarketing': which outputs should we reuse, cycle and remanufacture, who will benefit from this new ventures, what new businessmodels will come up? Should marketing have more indepth knowledge on sourcing strategies and partnerselection to stimulate open innovation in value chain? And what if competitive advantage becomes collaborative advantage? Improving the relationship and interaction with suppliers will help improve potential for innovation by sharing knowledge and lowering costs. But what is the upside from a market point of view? In this workshop we'll provide a short overview on these trends and share best practices from fast growing challengers and Nike, leading brand also in this new field. Speakers:
Reinier Mommaal, managing director DyeCoo
Facilitated by:
Anneke Sipkens, director of sustainability strategies & innovation at Deloitte Sandra Horlings, Wonderwings |
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